Dayparting

Dayparting means showing different content at different times of day — breakfast vs lunch menus, commuter vs evening ads, school hours vs after-school notices.

Daypart	Days	Time	Content
Breakfast	Mon–Sun	06:00–11:00	`Breakfast menu`
Lunch	Mon–Fri	11:00–15:00	`Lunch menu`
Weekend brunch	Sat–Sun	11:00–15:00	`Brunch menu`
Afternoon	Mon–Sun	15:00–19:00	`Coffee & cakes`
Closed	—	otherwise	Default content: `Brand loop`

Set it up

Create one playlist per daypart

Build the playlists first (see Playlists).

Use a daypart template (optional)

Under Schedules → Dayparts define named time blocks once — Breakfast 06:00–11:00, Lunch 11:00–15:00 — and reuse them in any schedule. Changing a daypart’s hours updates every schedule that uses it.

Add one entry per daypart

In your schedule, add an entry for each row of the table above. Adjacent entries (one ending at 11:00, the next starting at 11:00) switch over seamlessly.

Switch-over behaviour

At a daypart boundary the player finishes the current item (up to 30 seconds) and then switches, so videos aren’t cut mid-frame. Enable Switch immediately on an entry if exact timing matters more — for example, a happy-hour price change.

Per-item dayparting is also possible inside a playlist: set Days & hours on an individual item to show it only at certain times without creating a separate schedule.